Diversification of the paper industry innovation road

Reporter:? British Design Council chairman Mike ratio cut once said: "If you think good design is too expensive, then you should go and try those bad design would be a waste of money." Billerud's packaging solutions whether there are examples in this regard?

JohanNellbeck: packaging market there is now a tendency to want to be able to reduce costs as much as possible. But we believe in reducing costs, we must also find ways to implement the contents of the package for the optimization of protection and maximized. In food, for example, around the world due to improper packing or loss resulting from food waste can reach 30%, while this phenomenon, in fact, through better packaging solutions to be improved. Further reduce the cost itself is not a bad thing, but at the same time, if the material can become greener and more positive effect on the entire planet will undoubtedly be even greater.

Reporter: from raw material suppliers, packaging manufacturers and packaging design, how to follow step by step the entire supply chain to achieve innovation?

PerLindberg: Although we are a paper company, but we sell not only paper, but a whole package solution.

The upstream industry chain, we use forest resources must receive the relevant certification.

Speaking of partners in the chain, such as printers, as well as the final packaging material made of paper manufacturers, such partners have a vision for the new design we propose can be interesting and understandable , we have a wealth of knowledge, which is very important. In the process of cooperation which we will retrain them, so that Billerud's technical staff and together they upgrade technology. And new packaging at the beginning of time to go through a trial run, by experimental projects validated at the technical level, that is indeed feasible only after the official production.

JohanNellbeck: We often talk and end customers packaging improvements, such as we have designed some new packaging sample to then go and end customers to talk about such a new package can bring some benefits to you how to make terminal interested customers, start from here and then step by step to push back, to say the reverse is a sales process.

Now, we hope China can find both the vision and expertise experienced partner.